When it comes to selling on Amazon FBA, one of the first decisions you'll need to make is whether to set up an individual or professional selling account. Both account types have their own benefits and drawbacks, so it's important to understand the differences between the two before making a decision. In this article, we'll explore the key differences between individual and professional selling accounts and help you decide which option is right for your business.



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What is an Individual Selling Account?


An individual selling account is designed for small-scale sellers who plan to sell less than 40 items per month. With an individual account, you will not be charged a monthly subscription fee, but you will need to pay a per-item fee for each sale you make. This fee varies by category, but it's typically around $0.99 per item. Additionally, individual sellers are not eligible for certain Amazon programs, such as the Buy Box and the ability to create listings in certain categories.


What is a Professional Selling Account?


A professional selling account is designed for larger-scale sellers who plan to sell more than 40 items per month. With a professional account, you will need to pay a monthly subscription fee of $39.99, but you will not be charged a per-item fee for each sale you make. Additionally, professional sellers have access to more advanced selling tools and are eligible for certain Amazon programs, such as the Buy Box and the ability to create listings in all categories.


Key Differences between Individual and Professional Selling Accounts


  1. Cost: The main difference between individual and professional selling accounts is the cost structure. Individual sellers pay per-item fees for each sale they make, while professional sellers pay a monthly subscription fee.


  1. Eligibility for Programs: Professional sellers have access to more advanced selling tools and are eligible for certain Amazon programs that individual sellers are not eligible for.


  1. Listing Creation: Professional sellers have the ability to create listings in all categories, while individual sellers are limited to certain categories.


  1. Sales Volume: Individual selling accounts are designed for small-scale sellers who plan to sell less than 40 items per month, while professional selling accounts are designed for larger-scale sellers who plan to sell more than 40 items per month.


Which Option is Right for Your Business?


The decision to choose between an individual or professional selling account ultimately depends on your business needs and goals. Here are some factors to consider when making your decision:


  1. Sales Volume: If you plan to sell more than 40 items per month, a professional selling account may be more cost-effective for your business.


  1. Programs: If you want to take advantage of advanced selling tools and programs like the Buy Box, a professional selling account is necessary.


  1. Cost: If you plan to sell less than 40 items per month, an individual selling account may be more cost-effective for your business.


  1. Listing Creation: If you plan to sell products in a wide range of categories, a professional selling account will give you more flexibility to create listings.


  1. Access to Seller Central: If you have a larger business and need to delegate tasks or have multiple team members working on your Amazon FBA account, a professional selling account with access to Seller Central may be the better choice. However, if you are a solo seller and don't need to provide access to additional users, an individual selling account may suffice.


Choosing between an individual or professional selling account on Amazon FBA can be a tough decision. However, understanding the key differences between the two and evaluating your business needs and goals can help you make the right decision. Whether you're just starting out as a small-scale seller or looking to scale your business as a larger seller, there's an Amazon FBA selling account option that's right for you.


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